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Free playbooks for builders who sell.
Everything we know about going from a problem you’ve seen at work to a live product. No fluff, no paywall.
Your first 10 users: outbound for founders, using the sales skills you already have
Founder outbound isn’t quota outbound. How to build a small list, write a first-user message, and run a first-use call that teaches you something.
Read the postShipping to Vercel: your launch-day checklist
The settings that work on your laptop and quietly break in production: env vars, domain, auth redirects, payments, and a smoke test to run before launch.
Supabase auth and row-level security, explained for operators
A working login isn’t the same as protected data. What row-level security does, how to read a policy, and the two-browser test every SaaS app must pass.
The “one change, read the diff, commit” loop: Git for non-engineers
Git makes the “it worked an hour ago” moment boring. One simple loop, how to read a diff without coding, and the seven commands you’ll actually use.
Cursor vs Claude vs Codex: which coding agent for which job
A practical guide to where Cursor, Claude, and Codex each fit for a first-time builder, how to split work between them, and why your habits matter more.
How to write a PRD an AI coding agent can actually follow
Coding agents do what you ask, not what you mean. A short PRD template, the sections agents need most, and how to feed it to an agent step by step.
Building around a full-time job: the 9-hour week that actually works
Six 90-minute blocks a week: why that length, a sample schedule, and the rules that keep a side build alive through quarter-end and bad weeks.
Validate before you build: 5 discovery questions that kill bad ideas fast
Validation is most useful for killing ideas cheaply. Five discovery questions, the answer that should stop you on each, and how to read mixed signals.
How to find a SaaS idea in your own sales workflow: a 7-day notebook exercise
Log your workarounds for five days, score the themes on day six, and write a three-sentence problem statement on day seven. A simple way to find an idea.
Why salespeople make better first-time SaaS founders than they think
Discovery and validation are the same skill. Why people who’ve carried a quota start with an edge in building SaaS, and the blind spots to watch for.
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